Featured Project

Advance Your Finances Challenge

Content Strategy • Content Development • Email • SMS • Landing Pages • Social Media

 

OUTCOME

The Advance Your Finances Challenge became Advance America’s highest-engagement sweepstakes campaign to date.

Over the course of the campaign, the challenge generated:

  • 149,462 views

  • 136,992 submissions

  • 91.6% aggregate conversion rate across six challenge forms

Performance remained strong throughout the customer journey, with several challenge stages converting above 90%, indicating sustained engagement rather than early-stage participation alone.

The results demonstrated that educational, value-driven content could successfully engage customers over an extended period while creating multiple opportunities for ongoing communication and relationship building.

 
 

WHY IT WORKED

Rather than relying solely on sweepstakes incentives, the campaign combined financial education, habit-building, and incremental participation over a three-month period. Each challenge was designed to feel achievable while reinforcing a larger narrative around financial progress.